The Fashion Industry Is Going Green!

It is March, a month dedicated to the color green, from green shamrocks to green leprechauns. But the color green is not just for Saint Patrick’s Day enthusiasts, the fashion industry also become more involved with the color green as well. Over the past couple of years the fashion industry has become more dedicated to making more natural and eco-friendly products. Some fashion companies have found innovative ways to “go green ” these days, by making small changes in the production of their clothing, and ultimately making great changes to improve the environment.




Organic Cotton

Some companies are making changes such as using more organic, and natural fabrics. A few companies these days are already manufacturing clothes from organic cotton. Why organic cotton? Although, you might think that cotton is already natural, is has been known to be grown with harmful pesticides and chemical or synthetic fertilizers, which are harmful to the environment. According to the Organic Trade Association organic cotton farmers do not use harmful chemical fertilizers or pesticides, to grow their cotton. Organic cotton farmers also remove weeds by hand, instead of using harmful chemicals making organic cotton more environmentally friendly. You can find organic cotton as the fabric in many articles of clothing such as T-shirts, pants, and dresses.


Natural Fabrics

Natural fabrics and fabrics that come from nature or are made in a natural and more environmentally friendly way. According to an interview by New York Times some companies such as Perry Ellis International are going green, by using organic cotton and even sometimes using materials from coconuts in some of their garments. There are even companies such as H&M that have a collection dedicated to eco-friendly fashion, called the “Conscious Collection.”   This collection has clothes that are made from natural material such as hemp, organic cotton, wool, TENCEL® and recycled polyester polyamide.


Water Saving Jeans

Water is another precious resource, and some companies are making changes to conserve this precious natural resource. Brands such Levi’s® even inventing ways to save water. They have invented jeans that use much less water to create than regular jeans. According to Levi’s® their Water<Less™  Jeans ™ use 96% less water to create. In addition,  Levi’s® says that in making their  Water<Less Jeans™ they have saved 172 million litters of water.


Going green can be helpful to save precious resources, and help the environment. With a few small changes to way that certain clothing is produced and manufactured can make a big difference in the environment. From saving water, to preventing the need of harmful pesticides, or just finding alternate material to make clothing from, the fashion industry still as all the creativity and inquiniety that we have grown to love, without having to damage the environment and deplete valuable resource

About the author: Model, social media junkie, beauty and fashion blogger, and makeup enthusiast.

31 comments… add one
  • Helene Cohen Bludman Mar 7, 2014 @ 16:06

    It’s good to know that there are companies out there doing the environmentally responsible thing. I hope more companies will follow suit,

    • Marisa Mar 7, 2014 @ 20:29

      It is really good to know. I wish more companies would do the same too. 🙂

  • Robin (Masshole Mommy) Mar 7, 2014 @ 16:06

    I’ve never heard of water saving jeans before, but that is great that they are doing their part!

    • Marisa Mar 7, 2014 @ 20:23

      It is great, I didn’t know about them before either, but I was sooo impressed. What a great invention!

  • Wendy Mar 7, 2014 @ 16:16

    Who knew jeans took so much water to make? I love green, and going green. I do try to wear organic cotton as much as I can.

    • Marisa Mar 7, 2014 @ 20:28

      I didn’t know either much water was needed. I was astonished, and relived to learn that Levi’s are working to conserve water. I’m also checking the label on cotton clothing, to try to wear more organic cotton.

  • Pam Mar 7, 2014 @ 17:48

    I think that is great that the fashion industry is going green. The water saving jeans is a good invention. Jeans seem to soak up tons of water and take forever to dry.

    • Marisa Mar 7, 2014 @ 20:16

      I agree with you. The water saving jean is a good invention. 🙂

  • brett Mar 7, 2014 @ 18:30

    love all of these brands going green!!

  • lIsa Jones Mar 7, 2014 @ 19:44

    It’s Amazing The Things They Can Do Now To Save The Environment Kudos To Us ALL!!

    • Marisa Mar 7, 2014 @ 20:18

      It is amazing isn’t?! So impressed at all cool ways they are working to save the environment.

  • Wendy Mar 7, 2014 @ 19:55

    I love my jeans, and if I can find a way to make them more “eco”, I’ll definitely do it!

    • Marisa Mar 7, 2014 @ 20:22

      I love me jeans too. Didn’t how much water went in creating a pair of jeans. So I was so I was so impressed by theses more eco-friendly, water saving jeans. The idea is amazing!

  • Red Tag Chic Los Angeles Mar 8, 2014 @ 0:26

    More than happy to hear this…’s about time!!!


    • Marisa Mar 13, 2014 @ 20:28

      Hey Rebecca! I am too so pleased to hear that a few companies are taking the effort to “go green” it so makes me so very happy! 🙂

  • maria Mar 8, 2014 @ 4:24

    I recently tried bamboo sheets and they are the best. I hope more companies start this trend.

    • Marisa Mar 9, 2014 @ 13:27

      I too, hope more companies would start a trend of being more eco-friendly and environmentally conscious. Wow, never heard of bamboo sheets before, but they sound pretty amazing! Thanks for sharing! 🙂

  • Lisa Mar 8, 2014 @ 5:14

    I love that this is happening!

    • Marisa Mar 9, 2014 @ 13:22

      Me too! Makes me so happy, and feel so much more inclined to want to purchase more eco-friendly products from some of these brands. 🙂

  • Elisebet F Mar 8, 2014 @ 7:34

    I love H&M! I’ve noticed them shift in recent years to being more eco-conscious.

    • Marisa Mar 9, 2014 @ 13:30

      I like the clothing from H&M too. I have noticed that they are a brand that does seem to really for focus on being eco-conscious. I admire that about them. 🙂

  • Kiss & Make-up Mar 8, 2014 @ 12:53

    It’s nice knowing that more and more brands and companies are going green. Who knows, maybe one day everything will be eco-friendly! Might be naive to hope for something like that, but never say never!

    • Marisa Mar 13, 2014 @ 20:24

      It is nice to know. I too wish more brands would take the effort to “go green”,and help to save the environment.

  • Amy Mar 8, 2014 @ 20:15

    So great to know that there are companies that are doing their part to go green! I would have never thought jeans used a lot of water to make.

    • Marisa Mar 9, 2014 @ 13:20

      Yes, it is great! It makes me happy to see companies doing their part and “going green.”

  • Danielle Mar 9, 2014 @ 18:05

    I try to get organic cotton if I can.

    • Marisa Mar 9, 2014 @ 20:16

      Good for you! 🙂 After learning what makes organic cotton special, I am now trying to shop more carefully and try to chose clothing from organic cotton too. 🙂

  • Robyn Mar 11, 2014 @ 18:09

    Good Job! I want to do this too!

  • Shaun Hoobler May 8, 2014 @ 3:59

    Good job for the industry to go green. Now if only the rest could do the same.

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